Matias Rizzo

Matias Rizzo

Matias Rizzo

Matias Rizzo

Founding Designer

Founding Designer

Founding Designer

0
1
2
3
4
5
6
7
8
9
0
1
2
0
1
2
3
4
5
6
7
8
9
0
+

Years of

experience

0
1
2
3
4
5
6
7
8
9
0
1
2
0
1
2
3
4
5
6
7
8
9
0
+

Years of

experience

0
1
2
3
4
5
6
7
8
9
0
1
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
0
1
2
3
4
5
6
7
8
9
0
+

Projects

delivered

0
1
2
3
4
5
6
7
8
9
0
1
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
0
1
2
3
4
5
6
7
8
9
0
+

Projects

delivered

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7

Companies

I’ve worked with

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7

Companies

Exeperience

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
+

People I’ve

collaborated with

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
+

People I’ve

collaborated with

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4

Languages

I speak

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4

Languages

I speak

0
1
2
3
4
5
6
7
8
9
0
1
2
0
1
2
3
4
5
6
7
8
9
0
+

Years of

experience

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7

Companies

I’ve worked with

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4

Languages

I speak

0
1
2
3
4
5
6
7
8
9
0
1
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
0
1
2
3
4
5
6
7
8
9
0
+

Projects

delivered

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
+

People I’ve

collaborated with

Last Experience

Last
Experience

Staking Rewards

Staff Product Designer

Remote. 2024 → 2026

  • Defined the product’s design vision and scaled its design infrastructure.

  • Evolved the Stake App from V1→V2, improving clarity and user retention.

  • Built a unified design system reducing time-to-market for new features.

  • Redesigned the global navigation to enhance discovery, context, and persistency.

  • Designed the Verified Staking Providers (VSP) platform, enabling users to manage their profiles.

  • Defined and led the new design direction following Staking Rewards’ spin-off from Looping Collective.

  • Designed and iterated the full experience for the Verified Staking Providers (VSP) platform.

  • Partnered with leadership to tie design outcomes directly to company-level KPIs.

  • Defined the product’s design vision and scaled its design infrastructure.

  • Evolved the Stake App from V1→V2, improving clarity and user retention.

  • Built a unified design system reducing time-to-market for new features.

  • Redesigned the global navigation to enhance discovery, context, and persistency.

  • Designed the Verified Staking Providers (VSP) platform, enabling users to manage their profiles.

  • Defined and led the new design direction following Staking Rewards’ spin-off from Looping Collective.

  • Designed and iterated the full experience for the Verified Staking Providers (VSP) platform.

  • Partnered with leadership to tie design outcomes directly to company-level KPIs.

Time-to-market

+50%

Design system

Dead Clicks

-37%

Above the fold

Stake Leads

+15.2%

Above the fold

Retention

+12.1%

Stake App

Lodgify

Founding Designer

Barcelona. 2014 – 2024

Key impact: Helped the company scale design maturity from “product chaos” to unified design culture, reducing design debt and accelerating feature delivery.

  • Built and led the design team during Lodgify’s early growth stage.

  • Defined the product’s UX vision and implemented data-informed design practices.

  • Established the company’s first design system to ensure product-wide consistency.

  • Led the redesign of the website builder, improving usability and conversion.

  • Collaborated cross-functionally to align user experience with business goals.

  • Introduced psychology-driven design insights that informed key product decisions.

  • Built and led the design team during Lodgify’s early growth stage.

  • Defined the product’s UX vision and implemented data-informed design practices.

  • Established the company’s first design system to ensure product-wide consistency.

  • Led the redesign of the website builder, improving usability and conversion.

  • Collaborated cross-functionally to align user experience with business goals.

  • Introduced psychology-driven design insights that informed key product decisions.

Churn

9% → 0%

Messaging

Total Revenue

0% → 28%

Payments

Adoption

20% → 46%

Analytics

Playbook

  • Start from purpose, not features.

  • Decide with evidence, even when data is imperfect.

  • Focus on what’s central; push the rest to the periphery.

  • Use design as a lever for business impact

  • Build systems that ship, scale, and prove value in reality.

  • Refine until it feels right — taste is the last filter.

About me

I've spent over 20 years working in design — the last 12 focused on early-stage startups and B2B SaaS. Environments where design lives alongside uncertainty, decisions are made in motion, and real impact matters more than theory.

Before designing, I make sure I have clarity on which metric we need to move, for which segment, and what we know versus what we assume. If that clarity doesn't exist, I build it with the team. That context defines whether I start with research, problem definition, or go straight to solution — and which tools I use to reach the goal.

I've worked both as a solo designer and as a product lead, supporting founders and teams through different stages of growth. That experience gave me the judgment to prioritize well, build with intent, and approach design as part of a broader system — not as decoration.

I have a trained eye for visual refinement. Even with modern design systems and AI tools, the gap between 'working' and 'right' still requires judgment — and that's where I stay sharp.

Matias Rizzo

Matias Rizzo

Matias Rizzo

Let's Talk

Let's Talk

Let's Talk