Matias Rizzo

Founding Designer

Staking Rewards

Staking Rewards

Lodgify

Lodgify

Staking Rewards

Lodgify

Staking Rewards

Staff Product Designer

Remote 2024 → 2026

  • Defined the product’s design vision and scaled its design infrastructure.

  • Evolved the Stake App, improving clarity and user retention.

  • Built a unified design system reducing time-to-market and design tech debt.

  • Redesigned the global navigation to enhance discovery, context, and persistency.

  • Designed the Verified Staking Providers (VSP) platform, enabling users to manage their profiles.

  • Partnered with C-level to connect design decisions to measurable business ROI

Time-to-market

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Design System

Dead Clicks

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Above the fold

Stake Leads

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Above the fold

Retention

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Stake App

Time-to-market

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Design System

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Design System

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Above the fold

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Above the fold

Stake Leads

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Above the fold

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Retention

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Stake App

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Stake App

Lodgify

Founding Designer

Barcelona. 2014 – 2024

  • Defined the product’s UX vision and implemented data-informed design practices.

  • Established the company’s first design system to ensure product-wide consistency.

  • Led the redesign of the website builder, improving usability and conversion.

  • Collaborated cross-functionally to align user experience with business goals.

  • Introduced psychology-driven design insights that informed key product decisions.

  • Built and led the design team during Lodgify’s early growth stage.

Key impact: Helped the company scale design maturity from “product chaos” to unified design culture, reducing design debt and accelerating feature delivery.

Churn

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Messaging

Total Revenue

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Payments

Adoption

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Analytics

Churn

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Messaging

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Messaging

Total Revenue

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Payments

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Payments

Adoption

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Analytics

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Analytics

Playbook

  • Start from purpose, not features.

  • Decide with evidence, even when data is imperfect.

  • Focus on what’s central; push the rest to the periphery.

  • Use design as a lever for business impact

  • Build systems that ship, scale, and prove value in reality.

  • Refine until it feels right — taste is the last filter.

About me

I've spent over 20 years working in design — the last 12 focused on early-stage startups and B2B SaaS. Environments where design lives alongside uncertainty, decisions are made in motion, and real impact matters more than theory.

I've worked both as a solo designer and as a product lead, supporting founders and teams through different stages of growth. That experience gave me the judgment to prioritize well, build with intent, and approach design as part of a broader system.